
The common pink, curly tailed, oinking piggie is a versatile producer of many things. Pork chops, bacon sandwiches, or pigs trotter (if Marco Pierre White is cooking for you).
As I write, I am currently being advised by the NHS to stay indoors and away from Joe public if I feel a sniffle. You see, pigs also seem to produce a nasty flu virus that has killed a number of people in Mexico over the last few days. It is lamentable that anyone dies of disease anywhere in the world and ye gods' know people are dieing of an exhausting array of horrible diseases. However, there is something about the whole swine flu scenario that I find hard to swallow. This has something to do with another product attributed to the humble pig...
Swine are also a provider of tripe -this pig I speak of is the sort of little blighter that just keeps giving and giving. Although I am more concerned with the steaming hot piles of tripe that the 24 hour party media people are serving. This tripe is a dish that's served just a little too often and is leaving a similar emotion in me that occurs when I have been frequenting my local baker's sausage roles a few times too many. In other words, it's leaving me tired, bloated and slightly sick. In fact, scrap that. It's making me quite angry ('Ahh Shite... not again...' I hear you sigh - I'm not always on the verge of manic displays of grammatically poor rage, it just seem that way).
Before I pursue this line any further I will offer you a disclaimer. Yes, I am fully aware that I am using a medium of the very thing I am going to be ranting against when I criticise the mass media . Blogs can be part of the problem or the solution and are a measure of the human traits I'm going to mull over. Thanks for pointing out my stinking and overwhelming hypocrisy, but sadly I'm going to do it regardless and I'm rather unapologetic about it in all reality.
The way I see it, is that we are being served a large amount of very stinky tripe at the hands of the mass media - or, if you like, technology savvy swine. Now, this is not a rant against the perception of an evil 'mass media machine' that is out to control us for the good of its own endeavour. It's more simplistic and realistic than that. The mass media is confined by its own seemingly infinite boundaries. It is the very fact that mass media operates over a relentless 24/7 existence - which could well be seen to bring unlimited scope - that actually serves as the scenario that restricts the media's substance and betrays it's purpose. The advent of twenty four hour mass media has brought about a culture that regards news not as fact for mass understanding or mass acknowledgement but rather more a case of mass consumption. The reporting of news is being taken so far out of context that it has become a produce than can be consumed via many sources: television, Internet or in print. There are no boundaries to this consumption, news can be accessed at anytime and subsequently digested, processed and eventually defecated out of the system by way of unconscious indifference. This path is subtlely walked and is exactly the same as the journey of consumption taken by a can of coke or a sausage role from the baker.
To take the consumer process taken by food a bit further in comparision, if I walk past a baker and spot a sign with two for one on the sausage roles you can make a very safe bet that I will grab the advertised product, digest, process and then consign it eventually into both the bottom of a toilet (hopefully) and to a fate of limbo. The sausage role, after it has been consumed, is disposed of and forgotten about. I am indifferent once it has served its role.
I've noticed that I have been consuming news stories in the same way. I am taken in by a headline, I digest the information (the product) and then discard - unlikely to not be thought about again too much, a fate of complete indifference and subsequently a total lack of importance. In order to make the product more appealing and sell more, the shop counter of news - the mass media - has to bring in its own type of deal. Just the same as a two for one offer on sausage roles. So, make the news story that little bit more interesting - like over hyping an obviously nasty disease that has yet to make a global pandemic impact. This is the sweetener, the billboard, the furniture sale. We go for it, we consume it and eventually, we once again shite it out and forget about it.
Swine flu is tripe. Believe me. If I'm wrong then may the good lord have mercy on my mucus-riven, sweaty soul. It is a product, no longer a reality. It has been stripped of all substance by the mass media and put out to tender in the swill trough for the piggies to munch on, get what they need and then forget about it. We are the pigs that create this swine and in turn we eat ourselves. It is cannibalistic in the sense that we are eating the parts of our existence that create notions of common-sense, senses of proportion and any idea of relevance. In other words, we eat our own brains.
Think of a very real pandemic, one that has been around for decades. It was consumed as a product at the time the shop counter was just being established. AIDS is killing people. It's killing people every single day, without fail. However, as a society we have forgotten about AIDS as its newsworthy status has been eroded. We consumed stories about AIDS, got our feelings of satisfaction that we knew about it and would do something and ultimately we forgot about it, moved on and consumed the next rave product - the next big news story.
Are we fucked ladies and gentlemen? Probably so, but we are certainly not being fucked by a bunch of snotty nosed piggies. Instead we are consuming everything that matters about ourselves.
Stu